Process

About us

X — Twitter

Book a call

Avdey Design Co.

How we helped

Raiffeisen Bank add millions in deals

Product & brand design for 0→1 and growth-stage startups

Product & brand design for 0→1
and growth-stage startups

Product & brand design for 0→1 and growth-stage startups

We partner with founders to turn complex ideas into products that drive adoption and make investors happy.

We partner with founders to turn complex ideas into products
that drive adoption and attract investors.

We partner with founders to turn complex ideas into products that drive adoption and make investors happy.

Trusted by international brands and fast-growing startups

Trusted by international brands and startups

Working with Alex has been nothing short of amazing. His thorough approach, fast execution, and genuine passion for beautiful design shine through in everything he takes on.

From designing standout custom animations to creating sticky UIs and delivering outstanding copy, his work always exceeded our expectations. I'm certain this is just the beginning of many future collaborations to come.

Dima Durah, Founder of Living Assets

You know you’re building a great product,
but does it feel like one?

Clunky UX leads to low activation and churn.
An inconsistent brand makes you forgettable.
A rushed MVP leaves investors unimpressed.

Today design matters more than ever.

AI has raised the baseline. Users expect instant clarity. Investors expect polish. And in fast-moving markets, mediocre UX kills momentum.

You just can't afford to be average anymore.

We help founders turn complex ideas into clear, compelling products that look great and perform even better.

You know you’re building a great product,
but does it feel like one?

Clunky UX leads to low activation and churn.
An inconsistent brand makes you forgettable.
A rushed MVP leaves investors unimpressed.

Today design matters more than ever.

AI has raised the baseline. Users expect instant clarity. Investors expect polish. And in fast-moving markets, mediocre UX kills momentum.

You just can't afford to be average anymore.

We help founders turn complex ideas into clear, compelling products that look great and perform even better.

You know you’re building a great product,
but does it feel like one?

Clunky UX leads to low activation and churn. An inconsistent brand makes you forgettable. A rushed MVP leaves investors unimpressed.

Today design matters more than ever.

AI has raised the baseline. Users expect instant clarity. Investors expect polish. And in fast-moving markets, mediocre UX kills momentum.

You just can't afford to be average anymore.

We help founders turn complex ideas into clear, compelling products that look great and perform even better.

You know you’re building a great product,
but does it feel like one?

Clunky UX leads to low activation and churn. An inconsistent brand makes you forgettable. A rushed MVP leaves investors unimpressed.

Today design matters more than ever.

AI has raised the baseline. Users expect instant clarity. Investors expect polish. And in fast-moving markets, mediocre UX kills momentum.

You just can't afford to be average anymore.

We help founders turn complex ideas into clear, compelling products that look great and perform even better.

Pan

Spread

Best Mobile Bank 2023 according to Go Banking Awards

Designed first-of-its-kind 100% online mobile mortgage application process in a daily banking app with 3+ million users

Designed first-of-its-kind 100% online mobile mortgage application process in a daily banking app with 3+ million users

6 months after release

2.5x increase in conversions

10% better lead quality

Millions in extra deal flow

Designed 0 → 1 payments and scheduling software for small and medium businesses in the UK

Resulted in

Ecosystem of mobile and web apps ready for launch

multilingual event tech company behind 100,000+ events worldwide

Increasing efficiency for remote sign language interpreters with an interface that caters to their specific needs

"Alex helped us simplify very specific requirements in a complex regulated industry and delivered quality visuals to address them"

"Alex helped us simplify very specific requirements in a complex regulated industry and delivered quality visuals to address them."

Andrey Schukin, CPO/CTO of Inteprefy

Creating product and brand foundation for a platform that helps digital nomads and expats find familiar services and goods

"Alex flawlessly guided us through the design process. In the end I received even more than I expected"

"Alex flawlessly guided us through the design process. In the end I received even more than I expected!"

"Alex flawlessly guided us through the design process. In the end I received even more than I expected"

Sani, Founder of nomad market

There are no one size fits all solutions

Each project is unique and we always adapt

However, everything we do will be in line with your business goals and we'll take away as much of your headaches as we can and ensure clear communication, so you know we're on the right track

01

Introduction

Some companies need to go 0 to 1, some want to launch new features, some want to improve their metrics, some want a complete refresh, some just need more clarity.

We’ll have a brief call where you can tell us about your business, goals, current issues and expected outcomes before we can start thinking about solutions.

02

Definition

We define the scope of work and align it to your business goals to come up with a good course of action and provide you a timeline and an estimate.

03

Discovery

We'll go through available data — reviews, customer support data, analytics, sales calls recording, competitors — and do interviews if needed.

At this stage want to understand current issues better and then map out optimal user journeys, which we'll later use as a guide for UI design.

04

Design

We’ll study competitors, find reference and create a visual concept, so we can get a glimpse of how the future product will look like.

Once we establish the direction, we continuously refine UI and design system.

We give you written updates in Slack or Loom video at every step and have a call in the end of the week to go through results and next steps.

05

Confirmation

We always want to confirm that we are getting one step closer to achieving your business goals.

Sometimes we can operate based on assumptions and move to development right after. But if the stakes are high, it's better do user testing and iterate.

06

Support

We’ll review the work done by the development team, provide guidance and answer questions, so you’re not left alone to figure things out.

We’d also like to help you monitor the results after the development, so we can understand if we achieved the desired outcomes.

Working with Alex has been nothing short of amazing. His thorough approach, fast execution, and genuine passion for beautiful design shine through in everything he takes on.

From designing standout custom animations to creating sticky UIs and delivering outstanding copy, his work always exceeded our expectations. I'm certain this is just the beginning of many future collaborations to come.

Dima Durah

Founder of living assets

Alexander was great to work with! Very communicative throughout the project and shared several iterations to walk through his thinking and approach. His work propelled our design team forward with new insights!

Allison

Head of product at contra

Alex helped us simplify very specific requirements in a complex regulated industry and delivered quality visuals to address them.

Andrey Schukin

CPO/CTO of Inteprefy

Alex flawlessly guided us through the design process. In the end I received even more than I expected!

Sani

Founder of nomad market

Alex, Founder of Avdey Design Co.

We all love beautiful things, we all love things that work well, software is no exception. These days we spend most of our time with a computer or a phone and thoughtfully crafted interactions can truly enhance our day-to-day.

With technology playing such a big part of our lives, I believe good design is not a luxury anymore — it's essential.

Often people think they "have to" use software, but we have the power to turn it into a "want to".

Avdey Design's mission is to help ambitious founders and leaders use design strategically to deliver flawless digital experience and bring them more business.

Process

About us

X — Twitter

LinkedIn

Book a call

Avdey Design Co.

Avdey Design Co.

How we helped

Raiffeisen Bank add millions in deals

Product & brand design for 0→1 and growth-stage startups

Product & brand design for 0→1and growth-stage startups

Product & brand design for 0→1 and growth-stage startups

We partner with founders to turn complex ideas into products that drive adoption and make investors happy.

We partner with founders to turn complex ideas into products that drive adoption and attract investors.

We partner with founders to turn complex ideas into products that drive adoption and make investors happy.

Dima Durah, Founder of Living Assets

You know you’re building a great product, but does it feel like one?

Clunky UX leads to low activation and churn. An inconsistent brand makes you forgettable. A rushed MVP leaves investors unimpressed.

Today design matters more than ever.

AI has raised the baseline. Users expect instant clarity. Investors expect polish. And in fast-moving markets, mediocre UX kills momentum.

You just can't afford to be average anymore.

We help founders turn complex ideas into clear, compelling products that look great and perform even better.

You know you’re building a great product, but does it feel like one?

Clunky UX leads to low activation and churn. An inconsistent brand makes you forgettable. A rushed MVP leaves investors unimpressed.

Today design matters more than ever.

AI has raised the baseline. Users expect instant clarity. Investors expect polish. And in fast-moving markets, mediocre UX kills momentum.

You just can't afford to be average anymore.

We help founders turn complex ideas into clear, compelling products that look great and perform even better.

You know you’re building a great product, but does it feel like one?

Clunky UX leads to low activation and churn. An inconsistent brand makes you forgettable. A rushed MVP leaves investors unimpressed.

Today design matters more than ever.

AI has raised the baseline. Users expect instant clarity. Investors expect polish. And in fast-moving markets, mediocre UX kills momentum.

You just can't afford to be average anymore.

We help founders turn complex ideas into clear, compelling products that look great and perform even better.

You know you’re building a great product, but does it feel like one?

Clunky UX leads to low activation and churn. An inconsistent brand makes you forgettable. A rushed MVP leaves investors unimpressed.

Today design matters more than ever.

AI has raised the baseline. Users expect instant clarity. Investors expect polish. And in fast-moving markets, mediocre UX kills momentum.

You just can't afford to be average anymore.

We help founders turn complex ideas into clear, compelling products that look great and perform even better.

There are no one size fits all solutions

Each project is unique and we always adapt

Each project is unique and we always adapt

However, everything we do will be in line with your business goals and we'll take away as much of your headaches as we can and ensure clear communication, so you know we're on the right track

However, everything we do will be in line with your business goals and we'll take away as much of your headaches as we can and ensure clear communication, so you know we're on the right track

01

01

01

Introduction

Introduction

Introduction

Some companies need to go 0 to 1, some want to launch new features, some want to improve their metrics, some want a complete refresh, some just need more clarity.

We’ll have a brief call where you can tell us about your business, goals, current issues and expected outcomes before we can start thinking about solutions.

02

02

02

Definition

Definition

Definition

We define the scope of work and align it to your business goals to come up with a good course of action and provide you a timeline and an estimate.

03

03

03

Discovery

Discovery

Discovery

We'll go through available data — reviews, customer support data, analytics, sales calls recording, competitors — and do interviews if needed.

At this stage want to understand current issues better and then map out optimal user journeys, which we'll later use as a guide for UI design.

04

04

04

Design

Design

Design

We’ll study competitors, find reference and create a visual concept, so we can get a glimpse of how the future product will look like.

Once we establish the direction, we continuously refine UI and design system.

We give you written updates in Slack or Loom video at every step and have a call in the end of the week to go through results and next steps.

05

05

05

Product & brand design for 0→1
and growth-stage startups

We partner with founders to turn complex ideas into products
that drive adoption and attract investors.

You know you’re building a great product,
but does it feel like one?

Clunky UX leads to low activation and churn.
An inconsistent brand makes you forgettable.
A rushed MVP leaves investors unimpressed.

You know you’re building a great product,
but does it feel like one?

Clunky UX leads to low activation and churn.
An inconsistent brand makes you forgettable.
A rushed MVP leaves investors unimpressed.

You know you’re building a great product,
but does it feel like one?

You know you’re building a great product,
but does it feel like one?