In 2023 we were approached by the founder to conceptualise an MVP of the classified targeted at digital nomads and expats. The project had huge ambitions from the start and the founder was looking to stand out from the crowd.
The idea revolves around an image of a guiding star and a compass for those away from home. Expressive, but harmonious colour palette suggests cultural variety.
These ideas span both brand and product, manifesting in UI components, logo, icons and type, tying them together and creating a unique visual system.
